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電子商務在四川甘孜逐漸興起

【編輯日期:2019-06-11】

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  端午佳節來臨,家住四川甘孜藏族自治州康定市的藏族小伙阿拉提前好幾天就開始策劃節期促銷方案。他的網店擁有數萬粉絲的關注,藏區特色的手工牛皮本、原石項鏈、酥油茶銅壺等通過互聯網銷售到全國各地。
  阿拉的妻子蔡赫是河北姑娘,畢業后在成都武侯祠附近一家藏族文化店工作,偶然認識了阿拉,夫妻倆一起開了一家名為“老頭子和老婆子的藏緣店”的網店。“我與丈夫一起開網店的初衷,是讓更多人對藏族民族文化有所了解。”
  近年來,隨著藏區與外界經濟、文化的交往日益密切,和阿拉一樣積極運用互聯網、通過電商致富的藏族群眾已不在少數。
  藏族女孩葉琳拉珍從小在四川省甘孜州道孚縣長大,目前是一家文化傳播公司的負責人,專門對銷售甘孜本土物產的電商品牌進行推介。她說:“甘孜州的電商越來越多,將帶動優良產品走出去,也能幫助鄉親們脫貧致富。”
  據介紹,甘孜州特產豐富,雅江松茸、得榮樹椒、爐霍雪域俄色茶、康定芫根、稻城藏香豬等特產品質優良,但很多外省的人卻不知道。
  在“互聯網時代”成長起來的藏族年輕人正以更加積極的姿態通過各種方式將藏文化、藏區特產介紹給外界,社交網絡、互聯網電商也日益融入藏族群眾的日常生活。
  藍天白云、高山花海,加上濃郁的嘉絨藏族風情,讓一名原本普通的藏族姑娘成了“網紅”。這位“嘉絨姐姐阿娟”在網上“火了”以后,通過視頻直播把家鄉四川省阿壩藏族羌族自治州小金縣四姑娘山鎮產的蟲草、松茸、牦牛肉、蘋果、野菜干等推向全國。2018年全年銷售的當地農副土特產總金額超過300萬元,村子里不少貧困戶因此脫貧。
  甘孜州商務和經濟合作局副局長王華東介紹,甘孜州2018年與京東、天貓、順豐等平臺簽署農村電商戰略合作協議,希望借助大平臺,將高原特色農產品推向全國乃至全球。“隨著藏區新一代年輕人的成長,電子商務或成為加速藏區經濟發展的新引擎”。
  

 


2014 - 2018 版權所有:四川省民族宗教事務委員會 蜀ICP備12024212號-1 網站標識碼:5100000033 公安機關備案號:51010602000820
地址:成都市金牛區黃金路196號 電話:(028)62012001
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